Dynamic Heritage - Wool School Design Competition of Campaign for Wool Ltd.
The task was to integrate the wool creations of the fashion design students of the Hanover University of Applied Sciences and Arts as an installation in the visual merchandising of the Wormland Store. Various aspects should be taken into account. On the one hand, an eye-catcher was created with the installation in the shop window to draw attention to the evening opening event and the installation in the lounge area. At the same time, our aim in the lounge area was to create a completely new atmosphere. The main design element consisted of room-high textile and wallpaper prints, supplemented by three-dimensional elements such as sheep and birch trunks. Light and shadow play an extremely important role in creating an atmosphere and controlling the structuring of the room and the focus on different elements.
Wormland, Europa Passage, Hamburg